My friends at memberYou (see my first coverage) already have 1000 members — 48 days after the launch. Congratulations!
Last week I had lunch with co-founder Jonas Zeier.
My learnings from the lunch:
# The great majority of all members comes from Basel. That means that the regional strategy is very important for this leisure community
# Very soon, they will organize a soccer event with Marco Streller (Swiss national soccer team member) — this means that you can actually play soccer with Marco Streller. Isn’t that cool?
# Monetization of the platform will be tricky. The first goal is to attract as many members as possible
# It will be tricky to go from regional to national and from national to international. You need evangelists in every region. First goal has to be to build a strong home base in Basel
