The last couple of days I was using Facebook pretty intensely. Today, I received the latest PayPerPost newsletter and found out about the new PPP Facebook application, which I instantly installed. With the facebook app, you always have your current PPP opportunities directly in Facebook, which I have to admit is pretty neat. The Facebook app is already used by over 300 people.
So scanning the list of opportunities I found the opportunity of writing a review about PayPerPost for $20. So I thought I test-drive our American friends and take this opportunity :-).
PayPerPost pioniered the “paid blogging” industry and got a LOT of coverage. They did a Series A in October 2006 and raised $3 mio. Recently they did a Series B and raised another $7 Mio. They’re apparantly reaching 40’000 bloggers and will do approximately $5 mio in revenue this year.
Their reality show RockStartup is usually pretty fun to watch. I haven’t missed an episode yet:
episode 1: The Setup
(…)
episode 31: Evil Ted
What doesn’t seem very exciting are the current earnings. The $20 opp was the only reasonable one I saw. All the other opportunities range from $5 to $6 which is not exciting at all. For this kind of money you can’t really expect that the bloggers will do reasonable research and put a lot of work into their postings. For customers these rates might be very good, since you can get over 100 postings for $1000, but for such a system to work it has to be fair for both the advertisers and the bloggers — or quality of the end result might suffer.
