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Home › Blog › “Dutti der Riese”: Must-see Movie for Swiss Entrepreneurs

“Dutti der Riese”: Must-see Movie for Swiss Entrepreneurs

migros

Thanks to a tip on the Superblog I found out about the movie “Dutti der Riese”, which I decided to watch on my birthday last Wednesday.

My learnings:
# Dutti probably was one of the greatest Entrepreneurs Switzerland has ever seen

# He did not just have ideas, dreams and visions, but also the energy to implement all ideas in a very determined fashion

# Migros was a revolutionary concept by the time they started (today it’s a boring standard supermarket)

# Migros was the first company that brought the concept of the “Supermarket” from the US to Europe (the US inspired Dutti several times)

# Migros expanded very early to Germany (Berlin) and seemed to flourish there — until the Nazis gave foreign businesses like Migros a very hard time. Who knows, maybe Migros could have been Aldi.

# Migros was a very controversial concept and polarized very strongly — either you were pro Migros or contra Migros, but nothing between. 

# Dutti was not afraid of losses and bad press — he all took into account to achieve his goals

# Enemies made Migros strong. If the suppliers didn’t stop to supply Migros, they never would have started producing products themselves (one of their key success factors)

# Dutti was a serial entrepreneur: Migros, Hotelplan, Migrol, …

# Dutti had a strong and supportive wife behind him

# Migrol was a HUGE project. They built the first refinery not controlled by the OPEC countries

# Migros expanded successfully to Turkey with “Migros Türk”

Conclusion:
Awesome! Switzerland definitely need more Dutties! Go watch the movie, it’s a must-see!

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Tags: Documentaries, Entrepreneurship, Gottlieb Duttweiler, Migros, Movies
Category: Wealth



October 13, 2007May 20, 2020 by Remo Uherek

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