Case Study Starbucks vs. Dunkin Donuts:
Coffee at Dunkin stays warm for 2 hours; Coffee at Starbucks only 15–30 min. Learning: An apparantly tiny thing such as a different cup material can have huge implications. The coffee doesn’t matter, its the cup!
Jessica Livingston — Author of the fantastic book ‘Founders at Work’ — her next book will be published next year. And oh btw: I did get my copy signed ;-)
At Y Combinator — one of the most famous startup incubators in the US.
Very cool Airport Vending Machine at Logan Airport. There was a Sony-Machine and an Apple-Machine for iPods and Stuff. I almost bought a Sony Noise Cancelling Headphones for $199 but then backed off as I’m planning to buy Bose Headphones ;-)
The trip was very inspiring. If you are a Swiss Startup I highly recommend to apply for this unique opportunity next year.
