Finally I’ve been able to check out Hulu (see company profile) while I’ve been in the US. I have two words for you: It rocks!
- Hulu is NBC Universal and News Corporation’s online video joint venture.
- Hulu raised $100 million in Series A financing from Providence Equity Partners
- Value Proposition: Free first class TV-Shows & Movies like Ice Age
- Excellent flash player (very high quality): There are two quality-options. High-quality is just like watching a DVD.
- 2–3 ads (15–30sec) → this is the place where the TV advertising budget will be going! The industry finally understood how the digital market works. Other Example: ABC.com Full Episode Player
- To increase the video-ad effectiveness a small banner of the advertiser is placed next to the flash player
- Web 2.0 features: Embed it, Email to Friend, Share with Friends
- The name “Hulu” is fantastic! I wonder how much they paid to find and secure this name.
