Remo Uherek

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Home › Blog › Hulu Rocks!

Hulu Rocks!

Finally I’ve been able to check out Hulu (see company profile) while I’ve been in the US. I have two words for you: It rocks!

  • Hulu is NBC Universal and News Corporation’s online video joint venture.
  • Hulu raised $100 million in Series A financing from Providence Equity Partners
  • Value Proposition: Free first class TV-Shows & Movies like Ice Age
  • Excellent flash player (very high quality): There are two quality-options. High-quality is just like watching a DVD.
  • 2–3 ads (15–30sec) → this is the place where the TV advertising budget will be going! The industry finally understood how the digital market works. Other Example: ABC.com Full Episode Player
  • To increase the video-ad effectiveness a small banner of the advertiser is placed next to the flash player
  • Web 2.0 features: Embed it, Email to Friend, Share with Friends
  • The name “Hulu” is fantastic! I wonder how much they paid to find and secure this name.
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Tags: Hulu, Streaming, TV, Video
Category: Happiness



June 22, 2008May 20, 2020 by Remo Uherek

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