Recently I read this article about Alibaba.com’s European Market entry. It summarized the very interesting Alibaba.com case:
- Alibaba.com is the largest Chinese B2B Marketplace (matchmaker between buyers and sellers of all kinds of goods, from T-Shirts to Trains or Factories) and rapidly growing worldwide (28M Users)
- In November 2007, Alibaba.com raised $1.7B in an IPO
- Revenue for 2007 was 200M EUR and profit was 87M EUR
- Alibaba.com recently opened an office in Geneva to push the Swiss and European Market Entry
