Two cautionary tales:
- Theranos was a privately held health tech company, becoming infamous for its false claims to have developed blood tests that only needed very small amounts of blood. I recently read Bad Blood by John Carreyrou, detailing this whole story. Pretty scary stuff.
- Robinhood recently announced a new Checking & Savings service with 3% interest, no fees, and free ATMs. Then it had to crawl back.
I know it’s tempting to exaggerate and overpromise. But it rarely works. When in doubt, strive for the opposite: underpromise, then overdeliver.
[Hat tip to Daniel Gladiš]