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Home › Blog › The Power of Defaults

The Power of Defaults

You can 9x your results by choosing the right default, as shown by organ donation statistics:

  • If people need to check a box to not donate (“opt-out”), the consent rate is between 85% and 99%.
  • If people need to check a box to donate (“opt-in”), the consent rate is between 4% and 27%.

“Opt-in” vs. “Opt-out” has a huge impact. Choose wisely!

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Tags: Defaults, Effectiveness, Opt-in, Opt-out, Organ donation, Performance, Results
Category: Wealth



January 21, 2019October 8, 2019 by Remo Uherek

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