You can 9x your results by choosing the right default, as shown by organ donation statistics:
- If people need to check a box to not donate (“opt-out”), the consent rate is between 85% and 99%.
- If people need to check a box to donate (“opt-in”), the consent rate is between 4% and 27%.
“Opt-in” vs. “Opt-out” has a huge impact. Choose wisely!
