Case Study Starbucks vs. Dunkin Donuts:Coffee at Dunkin stays warm for 2 hours; Coffee at Starbucks only 15–30 min. Learning: An apparantly tiny thing such as a different cup material can have huge implications. The coffee doesn’t matter, its the cup! Jessica Livingston — Author of the fantastic book ‘Founders at Work’ — her next book will be published…
Tag: Babson College
Off to Boston (Venture Leaders)
Tomorrow (ehm… today) I’m flying to Boston for the 10-day Venture Leaders trip (see also news.ch). I’m very happy to have this opportunity representing Trigami during this unique journey. We will be 20 Swiss Entrepreneurs exploring the East Coast “Silicon Valley” (e.g. Paul from Doodle, Vincent from Prediggo, Chris from Dybuster etc.). The schedule will…