I have a love-hate relationship with content marketing. I’ve been doing search engine optimization (SEO) since 2002, blogging since 2006, tweeting since 2007. I also co-founded one of the first influencer marketing companies in Europe in 2006. But to be honest, while getting some pieces right, all this time I had trouble to grasp the…
Tag: Basecamp
How to Build a Product Business
I have just watched the Stacking the Bricks Presentation (Click here to download the MOV file) by Amy Hoy. It’s about how to build a product business, by showing how 37signals and other product businesses got started: A good way to start is to create a first paying, downloadable product. It could be a summary,…