Remo Uherek

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Tag: Brands

Der grosse Markenreport aus den USA

Bei meinem kürzlichen US-Aufenthalt in Washington und New York sind mir einige Marken besonders aufgefallen. Cingular Cingular hat sich zur Lieblingsmarke meines Aufenthalts gemausert. Vor allem das grafische Element finde ich sehr sympathisch: Fiji-Mineralwasser Die Mineralwasserindustrie muss das Eldorado (oder der Alptraum?) für Markenmacher sein. Kaum wo anders kann man sich auf Produktebene so schlecht…

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October 27, 2006June 2, 2020 by Remo Uherek

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