Remo Uherek

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Home › Customer Acquisition

Tag: Customer Acquisition

Calculate your customer lifetime value

How to calculate the customer lifetime value of your internet business:  Use a simple cohort analysis Take e.g. 1000 users that signed up 24 months ago, sum up the total revenue generated by these users, and calculate the average revenue per signup Do the same for users that signed up 12 months and 6 months ago Based…

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January 3, 2017June 2, 2020 by Remo Uherek

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