I have a love-hate relationship with content marketing. I’ve been doing search engine optimization (SEO) since 2002, blogging since 2006, tweeting since 2007. I also co-founded one of the first influencer marketing companies in Europe in 2006. But to be honest, while getting some pieces right, all this time I had trouble to grasp the…
Tag: Gary Vaynerchuk
Why I created a Facebook page
Inspired by Rolf Dobelli’s book, I stopped using Facebook six months ago. Mainly because I was addicted, and also because the constant social comparisons and the instant gratification treadmill became toxic for me. (I’m still using Messenger/WhatsApp for one-one-one contact.) The downside of leaving Facebook was that I lost a distribution channel for my content,…
Why You Should Go Hyper-Niche
Since the agricultural, and more recently the industrial revolution, specialization has been one of the key drivers of human economic progress. It allows for a unique win-win situation: You focus on what you do best. I do what I do best. Then we trade. In total, we produce better and more things, which keeps increasing…