Usually, marketing focuses on getting new people into the door. Online marketing is great, because you can measure conversions. But that is not enough. If you take a closer look at your metrics, you may discover that up to 90% of your signups / downloads / free-trials don’t get active. Your bucket has holes. So…
Tag: Growth Hacking
How Startups Like Dropbox, Airbnb, Groupon Acquired Their First Users
Excellent case studies. Must read for entrepreneurs! How startups such as Dropbox, Airbnb, Groupon and others acquired their first users.
How to Acquire Your First Users For Free
Great, inspirational and actionable talk by Kathryn Minshew about how to acquire your first users with no budget. Another great case study of how Buffer went from 0 to 100.000 users with guest posting alone.