[This is an edited version of a talk I recently gave at a MOI Global event.] I’d like to share some of the lessons I learned from being a startup founder, and how these can be applied to investing: Lesson 1: I’m a better investor because I was a founder As Warren Buffett famously said:…
Tag: Marketing
Why I created a Facebook page
Inspired by Rolf Dobelli’s book, I stopped using Facebook six months ago. Mainly because I was addicted, and also because the constant social comparisons and the instant gratification treadmill became toxic for me. (I’m still using Messenger/WhatsApp for one-one-one contact.) The downside of leaving Facebook was that I lost a distribution channel for my content,…
Why You Should Go Hyper-Niche
Since the agricultural, and more recently the industrial revolution, specialization has been one of the key drivers of human economic progress. It allows for a unique win-win situation: You focus on what you do best. I do what I do best. Then we trade. In total, we produce better and more things, which keeps increasing…
Podcast Ads 101: How to Succeed with Podcast Sponsorship
My own experience shows that sponsoring podcasts can be very effective in driving awareness and sales. I have bought many things triggered by podcast ads, including supplements, clothing and even a new mattress. Here are the success factors that made those sales happen: A trusted hostPodcasts are very personal, and loyal listeners spend countless hours…
Falling in love with Android
Last week, my 72 year-old aunt who is living abroad visited me in Switzerland. Thanks to her I am finally starting to understand the power of Android. It all started with her friend who saw a deal for a “free” Android tablet. He immediately jumped on it, not fully understanding that he just entered a…
What I learned building the ZenFriend meditation app
This log is inspired by the fantastic developer log by Amir Rajan, developer of #1 game A Dark Room (buy it to support Amir, but don’t play it, it’s super-addictive, you will thank me ;).ZenFriend is a meditation app. The same way that Amir inspired us, we wish to inspire others by sharing our experiences with…