I have a love-hate relationship with content marketing. I’ve been doing search engine optimization (SEO) since 2002, blogging since 2006, tweeting since 2007. I also co-founded one of the first influencer marketing companies in Europe in 2006. But to be honest, while getting some pieces right, all this time I had trouble to grasp the…
Tag: Mission driven
The 100-Year Company
When reading Let my people go surfing by Yvon Chouinard, one idea stuck with me: The 100-Year Company! The idea is simple. Pretend you are building a company that will flourish 100 years from now. Then use this mindset for your short- and mid-term decision making. Here is Patagonia’s 100-Year mission:“Build the best product, cause…
Something to keep in mind
This video reminds me at projects like Kiva — things that can really change the world. (via Morten)