I have a love-hate relationship with content marketing. I’ve been doing search engine optimization (SEO) since 2002, blogging since 2006, tweeting since 2007. I also co-founded one of the first influencer marketing companies in Europe in 2006. But to be honest, while getting some pieces right, all this time I had trouble to grasp the…
Tag: Patagonia
Alternative VCs
I love the idea of reinventing venture capital. Here are some great examples: Patagonia’s venture capital fund: invests in environmentally and socially responsible start-up companies, providing long-term, patient capital. I highly recommend reading Let My People Go Surfing by founder Yvon Chouinard. Y Combinator: invests small sums at the seed stage, but in large batches…
The 100-Year Company
When reading Let my people go surfing by Yvon Chouinard, one idea stuck with me: The 100-Year Company! The idea is simple. Pretend you are building a company that will flourish 100 years from now. Then use this mindset for your short- and mid-term decision making. Here is Patagonia’s 100-Year mission:“Build the best product, cause…