Remo Uherek

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Home › Psychology

Tag: Psychology

People don’t buy products, they buy better versions of themselves

When Steve Jobs announced the iPod in 2001, he didn’t talk about the 5 GB hard drive. He talked about having 1,000 songs in your pocket. When you buy a product, you don’t buy it because of the raw materials. You buy it because of what it can do for you, and how it makes…

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November 11, 2020November 13, 2020 by Remo Uherek

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