When Steve Jobs announced the iPod in 2001, he didn’t talk about the 5 GB hard drive. He talked about having 1,000 songs in your pocket. When you buy a product, you don’t buy it because of the raw materials. You buy it because of what it can do for you, and how it makes…
Tag: Sales
What I Learned About Sales (or “How to 4x Revenue in One Year”)
Backstory When building my influencer marketing startup Trigami, our idea was simple: we build a self-service marketplace, customers will come on their own, and we will be in the middle, collecting our fees. Simple. The reality turned out different. Our customers wanted someone to guide them, do as little work as possible, and reap the…
Investing Lessons from Running a Startup
[This is an edited version of a talk I recently gave at a MOI Global event.] I’d like to share some of the lessons I learned from being a startup founder, and how these can be applied to investing: Lesson 1: I’m a better investor because I was a founder As Warren Buffett famously said:…
Falling in love with Android
Last week, my 72 year-old aunt who is living abroad visited me in Switzerland. Thanks to her I am finally starting to understand the power of Android. It all started with her friend who saw a deal for a “free” Android tablet. He immediately jumped on it, not fully understanding that he just entered a…
Winning that first customer
Yesterday I have watched this video about validating your business which has been recommended to me independantly by two Entrepreneur friends: It shows you how to increase the odds that your business will be successful by focusing on the most important thing first: winning your first real customers, even before building your business and potentially…
Trigami is Hiring
Economic crisis? Not at Trigami. We’re looking for a sales rep!