Remo Uherek

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Home › Selling

Tag: Selling

People don’t buy products, they buy better versions of themselves

When Steve Jobs announced the iPod in 2001, he didn’t talk about the 5 GB hard drive. He talked about having 1,000 songs in your pocket. When you buy a product, you don’t buy it because of the raw materials. You buy it because of what it can do for you, and how it makes…

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November 11, 2020November 13, 2020 by Remo Uherek

Winning that first customer

Yesterday I have watched this video about validating your business which has been recommended to me independantly by two Entrepreneur friends: It shows you how to increase the odds that your business will be successful by focusing on the most important thing first: winning your first real customers, even before building your business and potentially…

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January 25, 2014May 26, 2020 by Remo Uherek

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