When Steve Jobs announced the iPod in 2001, he didn’t talk about the 5 GB hard drive. He talked about having 1,000 songs in your pocket. When you buy a product, you don’t buy it because of the raw materials. You buy it because of what it can do for you, and how it makes…
Tag: Selling
Winning that first customer
Yesterday I have watched this video about validating your business which has been recommended to me independantly by two Entrepreneur friends: It shows you how to increase the odds that your business will be successful by focusing on the most important thing first: winning your first real customers, even before building your business and potentially…