Backstory When building my influencer marketing startup Trigami, our idea was simple: we build a self-service marketplace, customers will come on their own, and we will be in the middle, collecting our fees. Simple. The reality turned out different. Our customers wanted someone to guide them, do as little work as possible, and reap the…
Tag: Trigami
Winning that first customer
Yesterday I have watched this video about validating your business which has been recommended to me independantly by two Entrepreneur friends: It shows you how to increase the odds that your business will be successful by focusing on the most important thing first: winning your first real customers, even before building your business and potentially…
Trigami is Hiring
Economic crisis? Not at Trigami. We’re looking for a sales rep!
Techcrunch Meetup Zurich
Yesterday I’ve been to Techcrunch Meetup Zurich (see also my Trigami-post). It was an awesome evening on the 15th floor of the Bluewin-Tower and I met a lot of friends. Congratz to the organizers Wuala, Doodle et al. My list of interesting Swiss Startups:MydeskfriendCassiberOptionrating.comPokenWebnode → all Startups from the Event
Venture Leaders Boston 2008
Case Study Starbucks vs. Dunkin Donuts:Coffee at Dunkin stays warm for 2 hours; Coffee at Starbucks only 15–30 min. Learning: An apparantly tiny thing such as a different cup material can have huge implications. The coffee doesn’t matter, its the cup! Jessica Livingston — Author of the fantastic book ‘Founders at Work’ — her next book will be published…
Off to Boston (Venture Leaders)
Tomorrow (ehm… today) I’m flying to Boston for the 10-day Venture Leaders trip (see also news.ch). I’m very happy to have this opportunity representing Trigami during this unique journey. We will be 20 Swiss Entrepreneurs exploring the East Coast “Silicon Valley” (e.g. Paul from Doodle, Vincent from Prediggo, Chris from Dybuster etc.). The schedule will…
Trigami Wins Innovationspreis 2008
New Trigami-Products
See also our Press Release (pimped by Supertext ;-)
trigami Dog: Party Animal in Berlin
(Constanze loved the trigami dog and introduced him to a lot of cool people. And since the dog has no real name yet, she wanted to dub him “Horst” — but maybe we should rethink that since Horst may be fine for Germany, but maybe not very much abroad ;-) how about “Tricksie” the trigami Dog or something…
trigami Dog visits eBay International
Today the trigami Dog and myself took a trip to Bern to visit eBay International Headquarters. We met with Yves Mäder (Head of Marketing) and Frank Mickeler (Internet Marketing Manager). As promised we took a group photo: Approximately 100 people work in Bern for eBay and all the International markets outside the US are coordinated…