How to calculate the customer lifetime value of your internet business: Use a simple cohort analysis Take e.g. 1000 users that signed up 24 months ago, sum up the total revenue generated by these users, and calculate the average revenue per signup Do the same for users that signed up 12 months and 6 months ago Based…
Tag: User Acquisition
How Startups Like Dropbox, Airbnb, Groupon Acquired Their First Users
Excellent case studies. Must read for entrepreneurs! How startups such as Dropbox, Airbnb, Groupon and others acquired their first users.
How to Acquire Your First Users For Free
Great, inspirational and actionable talk by Kathryn Minshew about how to acquire your first users with no budget. Another great case study of how Buffer went from 0 to 100.000 users with guest posting alone.