When writing about the hyper-niche strategy, I thought back to all my own side projects. In this post, I offer a brief post-mortem for each one, so you can learn from my mistakes and don’t repeat them. (There were even more projects, but these were the main ones.) Webmaster forum (2003-2015)While this started as a…
Tag: ZenFriend
ZenFriend looking for new owner
Update: We have found a great new home for ZenFriend. The project will be in good hands and live on! In the past two years the ZenFriend app has grown to 41.232 downloads. Together we have completed 126.250 hours of meditation in 380.634 sessions. Wow! For me ZenFriend was always a side-project. I never wanted…
The going international trap
Back in 2007, when Alain and I were building Trigami, we almost made a terrible mistake. Actually we were in the middle of doing it. To give you some background: Trigami was a B2B advertising network, specialized on blogs and social media, heavily relying on B2B sales (phone calls, proposals, meetings). We were young and…
What I Learned Building the ZenFriend Meditation App
In 2014 I created ZenFriend and documented the process in a detailed project log (see below) inspired by Amir Rajan’s log about a game that ranked #1 in the US App Store. Summary The most important metric is not the number of downloads. It’s the number of Daily Active Users (DAU) and Monthly Active Users…
Science of Habit Change and Meditation
Here is the presentation I held at LIFT Conference Basel about the Science of Habit Change and the Science of Meditation, and why I started ZenFriend.
Lean Startup Learnings
Some experiences I recently shared at i-net, including the ZenFriend case study.